Meg Ward – Chief
‘It’s not Hip Hop or House, its Hip House‘ proclaimed Fast Eddie in his 1989 classic ‘Hip House’. Almost thirty years later, the spirit of his track lives on. Newcastle-based DJ Meg Ward is fairly fresh to the inner-side of the underground scene, having been DJing in clubs for a year and a half or so. Holding a residency at Cosmic Ballroom’s weekly Tuesday night out “Ill Behaviour”, she’s also starting to cause a ruckus outside of the North, travelling to places around the country while playing feel-good groovers to the believers. This has given her the opportunity to support her heroes that include Bellaire, Folamour, Mark Blair and Kettama. ‘Chief’ is her most recent release on Genesis, reviving the convivial vibes that Eddie preached about.
Hitting with infectious ferociousness of Karizma‘s festival favourite ‘Work It Out‘, ‘Chief’ is a track that is mature in it’s opening. The track’s lifespan begins and ends with a heavy-injection of filtering. Not only making the transition easier for the DJ in charge, but also providing the track with a character of its own, especially when the intensity that perseveres is introduced. ‘Hip Hop and rap, yeah that’s where my heart’s at‘ Lords of Underground vocals taken from ‘Chief Rocka‘ chant with magnitude. The idea for the track came from Meg playing around with synths while listening to old school hip-hop, a genre she is particularly fond of. Accompanying it is a chopped-up collage of keyboard notes transported from back from a 1990s Thomas Bangalter set. Contagiously irresistible, it precedes the use of reversed snare reverb that hurdles the vocal into oblivion to inaugurate the breakdown. To complete the coronation, a DJ Pierre-inspired acid bassline melts what is left of the listener’s brain, making this a perfect weapon for peak-time set at a House-head festival. DJ Deeon would approve.
Meg undoubtedly knows how to metamorphose a household vocal into a House mix artillery. She’s already turned Nelly Furtado & Timbaland’s 2007 classic ‘Promiscuous’ into a dancefloor filler with her ‘Don’t B Mean‘ edit. Smart DJs like Loco Dice will have this rocket-launcher of a track in their catalogue this summer.